A manifesto on summer living, in which architecture and design become a language of life. The sharp geometries of seaside houses - from the white and blue outline of Massimo Giorgetti's "La Vedetta" in Zoagli, to the modernist lines of Eileen Gray's "Villa E-1027" in Roquebrune-Cap-Martin - inspire graphic touches and colour games. Klein blue, red and yellow are the departure for the collection - a narrow palette of primary tones enriched with coral, turquoise, and sand. Straight lines and soft curves evoke the rhythm of the coast, between waves and horizon, sinuosity and sharpness.
Clean silhouettes enhance the sensoriality of fabrics: fresh materials invite movement,
material research is the protagonist with tactile surfaces - cloquet jersey, micro-pleats, micro-sequins, 3D embroidery and wave inlays, together with jacquards that create textures with an organic flavour, like cotton tweed "mats". The jersey of the iconic t-shirts becomes fabric for superlight dresses with knots and micro-ruffles. The approach is essential and concrete because, as Eileen Gray said, "design should respond to human needs and the exigencies of human life".
Shapes recall the flow of water: curved lines in optical prints on poplin, spray flowers and watercolour broom — painted by milanese artist and MSGM-friend Luca De Gaetano — introducing the brand’s indie graphicism on cotton canvas and mesh. In hyperpop snapshots, small multicoloured flowers scanned and imprinted on jersey. An elastic grosgrain belt recalls the iconic design of Mario Bellini's "Figura" chair for Vitra from 1984.
The presentation of the collection is an extension of the story. Fosbury Architecture has imagined an ideal beach inside the MSGM headquarters: blue sand unfolds like in a labyrinth of waves, while a fluorescent yellow net envelops the building, decontextualising it with irreverence. A three-dimensional representation of the dialogue between fashion and architecture, between fabrics and landscape, between man and his environment. Like a second chapter after "The Sea and I®", the Mediterranean is not just a geographical destination, but an emotional concept.
Gallery
Related Posts
